Tiger selfies exposed
Read our 'Tiger Selfies Exposed' report and learn how tigers are exploited as part of Thailand’s entertainment industry.
End Cruel Animal Selfies
Pledge nowImage credit: World Animal Protection / Andi Sucirta
Animals are being torn from the wild so tourists can take selfies for Instagram and other social media. Commit to our Wildlife Selfie Code today, and help filter cruelty out of selfies.
Most tourists who take photos with wildlife love animals. That’s why they want to interact with them.
So, during once-in-a-lifetime trips to tourist destinations such as Thailand, Bali or the Amazon, it’s understandable that they’d want to take a snap with an elephant, an orangutan or a dolphin for Facebook or Instagram. This snap becomes a fond memory once back home.
But if they knew about the suffering these animals endure for the sake of a photo opportunity, they’d put their phones and cameras away.
Help end their suffering
Many people envy friends who post selfies such as a quokka selfie or hugging or holding other wild animals, which sadly encourages more people to take their own photos.
But, with ongoing help from supporters like you, we’re working to ensure animals in tourism venues remain fed and cared for during this current crisis.
Amongst the 34 billion images posted by millions of people on Instagram, our initial investigation showed there were tens of thousands of cruel selfies on Instagram taken with wild animals. Sadly, sharing cruel wild animal selfies on social media encourages more people to take their own photos. This continues the ongoing suffering and cruelty towards wildlife. Don’t be part of this ugly picture.
Together we moved Instagram
In December 2017, our Wildlife Selfie Code campaign was so successful that it influenced Instagram, one of the biggest social media sites, to educate its users around the suffering animal selfies can cause to wildlife.
Thanks to the 250,000 people who signed up to our Wildlife Selfie Code! Together, we were able to move Instagram to launch a new 'content advisory page', to educate users about the issues these photos cause for wild animals. Now, when any of Instagram’s 800 million users search hashtags like #koalaselfie and #slothselfie, which could be associated with harmful interactions with animals, they are warned about the dangers of this trend.
Together we’re ending cruel animal selfies and filtering cruelty out of more pictures every day.
Animal selfies
It may be tempting to take a photo with an animal. But that moment could cost them a lifetime of suffering.
Too close for comfort
Read our 'Too Close for Comfort' report and learn how a selfie with a wild animal can mean a lifetime of suffering for the animal.