Animals in farming
More than 80 billion animals suffer on factory farms each year, with the vast majority cruelly confined to low-welfare farming systems.
Join the Plant Protein Challenge
Join nowAre you ready to join the Plant Protein Challenge? We've got you covered with all the support you'll need throughout the challenge with:
- A free meat reduction starter kit.
- Quick, tasty, and nutritious recipes to make at home (Ready in 30 minutes or less!).
- Easy swaps and helpful ideas to help you.
Make a fresh change today
Recipes, videos and more!
You can commit to swapping meat for plant-based protein for just three days a week over 5 weeks.
And we’ll be supporting you every step of the way with quick, tasty, and nutritious recipes, advice from a nutritionist, a plant protein challenge starter pack and more!
Small changes make a real difference
You don’t need to take an all or nothing approach. By making even small changes to yours and your family’s diets, you can help make a big difference for your health, the health of our planet, and the wellbeing of animals.
If you're already eating plant-based, that’s fantastic! There are still plenty of ways to get involved like asking friends and family to join the challenge or sharing your favourite recipes using the #PlantProteinChallenge hashtag.
Everyone’s journey is different and every small change for the better is better than no change at all.
Sign up to go plant based for three days a week in our 5-week programme.
Up for the challenge?
#PlantProteinChallenge
You'll get access to an easy-to-use online calculator at the beginning and end of the challenge to track your progress and see the positive impact your plant protein journey has had on the environment, and for animals.
Start now
For people, planet and animals
Health
Protein is important for the health of our bodies. However, many people are eating more meat than they need. A report from the OECD, released in 2018, put New Zealand in the top 10 meat-eating countries. The study claimed Kiwis ate 74.8kg per person per year. Eating more plant-based meals in your diet will still deliver your protein needs and can help reduce your risk of heart disease, as well as lowering your chances of developing other diseases like Type-2 diabetes.
Environment
Climate change is one of the biggest threats to the planet we call home and animal farming is one of the largest sources of greenhouse gas emissions in the world. Farming animals is also incredibly water intensive – resulting in large volumes of water being used every day. Eating more plant-based foods has been shown to result in a reduced environmental impact, including lower greenhouse gas emissions and reduced water usage.
Animals
Your food
Consuming more plant-based protein and fewer animal products can have a big impact on your health, the planet and farm animal welfare.
Call on KFC New Zealand to give chickens better lives
Call on KFC to sign the Better Chicken Commitment and put a stop to the cruelty these creatures experience.
World Animal Protection uses all reasonable efforts to ensure that the guidance and recommendations contained on the website, in emails and printed materials. (“Information”) is accurate at the time it is published. However, World Animal Protection makes no guarantees as to the completeness or reliability of the Information and does not commit to keeping the Information updated. The Information is of a general nature. In no way should the Information be seen as a replacement for specialist advice from your doctor. Please contact your doctor for specific advice regarding your diet and health.