Cookies and privacy statement

This cookie is set when you arrive at our website and is deleted when you close the browser. The cookie identifies the current session. It may be used for logs and system maintenance.

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The Marketo tracking pixel measures the effectiveness of our email marketing and tracks page views.

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These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our website. They’re widely used across the web.

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We improve our products and advertising by using Microsoft Clarity to see how you use our website.

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

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These are common Google cookies, used across several of their services. They store user preference and can be used to personalise ads on Google searches as well as verifying Google user account and login times.

For more information please visit: https://www.google.com/policies/technologies/cookies/

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These cookies help our advertising to be more efficient. They are used to target marketing based on what’s relevant to the user and to avoid showing the user adverts they have already seen.

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These cookies help our advertising to be efficient. They enable us to serve World Animal Protection adverts on Facebook to targeted and relevant users because they are based on past visits to our website.

Facebook cookie policy https://www.facebook.com/policies/cookies/

Facebook privacy policy https://www.facebook.com/policy.php

Facebook privacy and advert controls can be found here: https://www.facebook.com/help/325807937506242/ and here https://www.facebook.com/help/568137493302217

Facebook cookies for our like / share buttons - https://www.facebook.com/about/privacy/

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Learn more about the Digitees privacy policy

World Animal Protection Limited (formerly WSPA New Zealand Incorporated) is registered as a charity in New Zealand (Registered charity CC53491). 

Our International office is in London and we work with World Animal Protection offices around the world. Our offices are linked through collaboration agreements that ensure we work in a unified and consistent way, supporting a strategy developed by staff worldwide.

We use “World Animal Protection Group" in this policy to refer collectively to all global entities (branches, subsidiaries and affiliates). Our branches, subsidiaries and affiliates must operate to World Animal Protection standards but please make sure that you also check the privacy policy of the relevant national office so that you know how they will use your data. 

Personal information is defined in the Privacy Act 2020 as any information which tells us something about a specific individual. The information does not need to name the individual, as long as they are identifiable in other ways, like through their home address.

World Animal Protection strives to protect personal information to the standards embodied by the information privacy principles in the Privacy Act 2020, and other applicable laws to protect your privacy. 

When you donate, sign one of our petitions, ask to receive our email-newsletter, email or write to us with an enquiry, or interact with us in any other way, World Animal Protection may collect and hold your personal information, such as your:

• Name
• Postal address
• Telephone number
• Fax number
• Email address
• Occupation
• Age
• Bank account or payment card details
• Information about you that’s available in the public domain

We may also collect information about how you access, use and interact with our website*. This information may include: 

• the location from which you have come to the site and the pages you visited
• technical data, which may include your IP address, the types of devices you are using to access the website, device attributes, browser type, language and operating system

*For more details, please see our policy on Cookies. 

If any of the information World Animal Protection seeks about you is not provided then we may be limited in the services we will be able to provide to you, such as proper processing of a donation and issuing of a receipt for taxation deductions.

We will only collect sensitive information where required by law or with your consent, and if that information is required for our business activities. Sensitive information includes information or an opinion (that is also personal information) about an individual’s health, racial or ethnic origin, political opinions, philosophical beliefs, criminal record and sexual orientation, amongst other things. 

If we hold any sensitive information, it will only be used and disclosed for the purpose(s) it was provided.

We collect personal information through various means, including our website(s), social media pages, phone calls, forms or other correspondence.

For example, we may collect your personal information when you:

• request information or material from us;
• make a donation;
• enter one of our promotions;
• subscribe to our mailing list;
• join our social media pages.

We may also collect personal information about you from third parties and publicly available sources.

We collect, hold and use your personal information so that we can go about our usual business activities, which may include (but is not limited to): 

• processing your donation or registration as a World Animal Protection supporter;
• inviting you to sponsor or participate in our appeals or campaigns; 
• recording your support for our campaigns or petitions; 
• answering questions you ask us;
• responding to your requests for information; 
• contacting you about promotions you have entered or want to enter; 
• if you subscribe to our mailing list, to provide you with information on our promotions, fundraising activities, and research and development; 
• tailoring our promotions and mailing lists; 
• evaluating and analysing our donor lists; or 
• providing you with our products and services. 

We will use your personal information to offer you products and services we believe may interest you, but we will not do so if you tell us not to. These products and services may be offered by us, our related companies, our other business partners or our service providers. 

Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication.

Direct marketing includes any communications we send you promoting the aims, ideas and work of World Animal Protection, including: news, campaign updates, fundraising appeals and other ways you can support our work. 

We will only contact you by email, telephone and SMS if you have given us your consent to do so for direct marketing purposes.

If you have donated to us or have supported one of our campaigns within the last three years, we may use your postal address (if you supplied it to us) to send you occasional information about our work that we believe may interest you, including our magazine and vital fundraising appeals to help fight cruelty and suffering. 

You can opt out of receiving direct marketing from us at any time. Simply follow the ‘unsubscribe’ links on our emails, call us 0800 500 9772 or email: info@worldanimalprotection.org.nz 

We use profiling techniques to ensure our communications are relevant and timely. We track the types of animal welfare topics that you respond to, and the frequency and value of your support. When inviting you to make a subsequent donation we may take your previous giving history into account to aid personalisation and help ensure we’re not asking you to donate an amount that is inappropriate.

We have a legal entitlement to any gifts left in wills to our charity and are accountable to Charities Services, part of the New Zealand Government. We are Audited once a year by Grant Thorton Limited to ensure the money is received and used according to their charitable purposes. To fulfil these obligations, we may need to use personal data of living individuals, for example to write a letter to the executor to communicate about the administration of the estate. 

Where we collect personal data from:

• Executors, Trustees, solicitors and any other professional third party instructed in the legacy administration process.
• Third parties, such as the Smee & Ford notification service.
• Copies of wills either provided by Executors, Trustees or other professionals acting in the administration, or publicly available online.
• Other co-beneficiary charities that have a similar interest to us under the will.
• The public domain.

Whose personal data we collect:

• Employees of organisations that we need to communicate with during the administration process including charity legacy officers, solicitor employees, estate agents etc.
• Executors of the estate and Trustees of Will Trusts, who may be family or friends of the donor, or a professional advisor such as a solicitor, accountant or banker.
• Other individuals named as beneficiaries in a will, including those who have a life interest in an ongoing Will Trust.

What data do we collect for gifts in wills?

• Name and address.
• Telephone, email, internet, fax or other electronic communication details were provided to us.
• Co-beneficiaries’ level of entitlement to any gifts or share of an estate in which we receive a benefit.
• We do not collect sensitive personal information such as health status, ethnicity, religion or sexual orientation for example, unless it can be proven to be pertinent to the legacy case and there is a clear reason for doing so.

What lawful basis do we collect this information on?

• Where the data subject has provided their consent.
• Where the processing is necessary for compliance with a legal obligation.
• Where necessary for the purpose of legitimate interests pursued by the charity in relation to estate administration.

How do we use gifts in wills data?

• We will only use personal information for the purposes of the legacy administration process, the purposes for which it was obtained. For example, where our relationship with an executor or next of kin is solely related to the legacy administration process, we will not use personal data to send marketing (campaigning or fundraising)communications without express consent.
• We only share your information internally where it is directly relevant to those who need to know, when they need to know it.
• We may need to share your information with ‘data processors’ such as associated organisations and agents who provide us with a legacy administration service. These ‘data processors’ will only act under our instruction for use and security of your data.
• We may need to share your information with other charity beneficiaries who have a similar interest to our own in the interest of estate administration only.

How do we store gifts in wills data?

• Personal data is stored on our electronic legacy database with restricted access. Any paperwork containing personal data is kept to a minimum, locked away when not in use and securely destroyed when no longer needed.
• Personal data is held for as long as is necessary to ensure our legal entitlement is administered without challenge. Some legacy administration cases can be ongoing for long periods, for example in a life interest case where we have an interest in an asset that someone else is entitled to live in during their lifetime. There may be some cases where a longer retention period is required, for example where the charity has an ongoing duty to comply with conditions attached to the gift.

Where you have given your consent for us to use your email address or phone number for marketing, we may use this information to match to your account on Facebook or other social media sites to show you World Animal Protection content while you use these services. We keep your data secure by encrypting it and no data we hold about you is retained by the third party. 

When using any of our social media pages you must not upload, 'tag' or post material that could identify a person in any way, without obtaining their consent first. If that person is under the age of 18, you must first obtain his or her parent or guardian’s consent.  

You’re responsible and liable for all comments, references, opinions, claims, photos, videos, links (or content linked to our sites) you share on any of our social media pages.

What it is AI: Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, particularly computer systems, enabling them to learn, reason, and adapt to perform tasks autonomously. Examples of AI include advanced language models, image-generation, data manipulation, recommendations on streaming platforms, route navigation suggestions, and spam filtering. 

Why do we use AI: World Animal Protection recognises that AI can contribute to higher levels of productivity and reach in the service of its mission.  

How do we use AI: World Animal Protection is committed to ethical business practices. AI systems will never be used to break or circumvent laws or regulations or violate the privacy and rights of people or organisations. 

How we ensure your privacy is protected:  

• AI would have been evaluated in a secure environment before approval for wider use for any new way of using AI.  

• All personal data related activity would be risk assessed and necessary mitigations applied.  

• World Animal Protection will ensure appropriate lawful basis is applied before we use your personal data for any AI- generated content.  

• Our use of AI-generated content will be truthful, accurate, and adhere to advertising and fundraising regulations and relevant internal policies. 

Copyright: World Animal Protection would ensure all AI-generated content adhere to proper citation and attribution guidelines and shall give credit wherever possible. 

We will not sell or swap your information to or with any third party. 

World Animal Protection takes the privacy of personal information held in its database very seriously. Your personal information will not be added to a third party mailing list nor will we disclose personal information to third parties, except where you consent, as outlined in this Privacy Statement or where required or authorised by law. Email messages may be monitored by the World Animal Protection website administrator for troubleshooting and maintenance purposes.

We may disclose your information to service providers, contractors and agents such as IT and Web Support Contractors, Employee Contribution Schemes, Banking Agencies, Marketing and Analysis Contractors, Auditors and World Animal Protection in the UK, who help us to provide and market our services and activities, as well as to other members of the World Animal Protection Group, including those who are located outside of New Zealand.

While we seek to recognise our donors' support in World Animal Protection publications, if requested we will not display the name of the donor. Donor details are kept strictly confidential and used only in accordance with this Privacy Statement and applicable laws. Requests for anonymity are strictly adhered to.

We may also disclose your personal information to a third party where:

• required or authorised by law;
• you have expressly consented to the disclosure or the consent may be reasonably inferred from the circumstances. For example, if you have made a donation to us and we wish to recognise your support in one of our publications (provided that you have not requested to remain anonymous in this situation - if you do, we will not use your name); or
• we are otherwise permitted to disclose the information under the Privacy Act.

If the ownership or control of all or part of our business changes, we may transfer your personal information to the new owner.

We store most information about you in computer systems and databases operated by either us or our external service providers. Some information about you is recorded in paper files that we store securely.

We implement and maintain processes and security measures to protect the personal information which we hold about you from misuse, interference and loss as well as unauthorised access, modification or disclosure.

Should you not wish to make your personal information available, you can simply choose not to provide it to us, for example, by choosing not to fill out the forms (or part of the forms) on our website(s). However, if you do not provide us with your personal information we may not be able to provide you with our services, information you need, process your donation, communicate with you or respond to your enquiries. 

If you want to give us your personal information but do not want to send it via our website(s), you may contact our Supporter Care team:

• call +64 (9) 309 3901 or toll free: 0800 500 9772
• or email: info@worldanimalprotection.org.nz 

Subject to some exceptions allowed by law, if you would like to access your personal information you can make a request by contacting us at info@worldanimalprotection.org.nz or on 0800 500 9772.

We take reasonable precautions to ensure that the personal information we collect, use and disclose is accurate, complete and up-to-date. However, the accuracy of that information depends to a large extent on you. We recommend that you let us know if there are any errors in your personal information and keep us up-to-date with changes to personal information such as your name or address. 

If you have supplied personal information for the purpose of subscribing to the World Animal Protection mailing list, you may choose to ‘unsubscribe‘ by following the instructions outlined in our email communications to you or by contacting us at info@worldanimalprotection.org.nz or calling 0800 500 9772.

If you want to make a complaint about the handling of your personal information, you can reach us using the contact details above. We will promptly investigate your complaint and determine whether it requires further investigation. We will notify you of the outcome of this investigation and any subsequent internal investigations.

Our website may contain links to other websites that are outside our control and are not covered by this privacy policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours. 

We may amend this privacy policy or any part of it from time to time. Please review this privacy policy periodically for changes. If we make any material changes, we will notify you by email or by displaying a notice at www.worldanimalprotection.org.nz/privacy-statement.

Your continued use of our website(s), products, services or provision of further personal information to us once we’ve notified the changes constitutes your acceptance of the revised privacy policy. 

You may obtain a copy of our current privacy policy from our website or by contacting us at the contact details above.