32 day old broiler meat chickens in a commercial indoor system

Why you need to buy slower growing chicken breeds from your local supermarket

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In New Zealand, it’s time to change the cruel way in which chickens are raised for meat. We must demand slower growing chicken breeds from our local supermarkets.

Chickens are bred to grow unnaturally large and unnaturally quickly. Fast growing chickens suffer from breathing issues, skin burns, broken bones and extreme psychological stress.

Watch the video to find out how short and miserable their lives really are.

There is a better way. We want these birds to have a life worth living: that means more time to grow, more space to move, more natural lighting and more opportunities to behave like a chicken.

It’s time to make a change for chickens. Join us and demand slower growing chicken breeds at your local supermarket.

There is a better way. We want these birds to have a life worth living.

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